Prada unveils their newest concept for their Spring/Summer 2017 Campaign. Entitled "365", the campaign features five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Every reality presents different scenes as Prada showcases their latest ready-to-wear items, bags, shoes and accessories for Men and Women. The campaign was shot by Willy Vanderperre with a variety of models, including English actor, Jude Law.
Pathways: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer
Frontiers: Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt
Stations: Kris Grikaite, Oliver Houlby, Kiki Willems
Exits: Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson
Terrains: Jude Law
The new campaign was inspired by people's everyday life which includes their constant needs and desires. A short video was also presented. The collection presents multi patterned coats and dresses, furs, large clutch bags and top handle bags.
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