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Presenting the Prada Fall/Winter 2018 Runway Bag Collection. The show was held at the new tower of the Fondazione Prada complex in Milan. The space was seen in black with vibrant Prada neon signs. The brand has also collaborated with fictional cyber model Lil Miquela to promote the show on her Instagram account, as well as the use of #PradaGifs on Instagram stories.
As with the cyber themed venue, the collection also features futuristic pieces. This season’s handbags are mostly in black with colorful quirky prints such as aliens, robots, monkeys, dragons and bananas. Logos also appeared in different bags, with a modern and sportier version. Classic leather bags are still part of the collection, while the brand’s famous nylon bags also makes a return. This season, it comes in neon colors like Orange, Pink and Green.