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This Christmas, Prada has teamed up with Printemps, the famous Parisian Department Store. The collaboration, entitled “Christmas 2013: A Joyful Obsession by Prada”, will take place on the beginning of November.
The façade of the Printemps store on Boulevard Haussmann will feature the magic of Christmas, with Santa Claus in a 16-meter sleigh, along with his iconic reindeer gliding on Prada’s House of Savoy’s coat of arms and knotted rope. Eleven windows displays will also be decorated in Prada style including the brand’s teddy bear and chequered pattern.
Printemp’s atrium will also be transformed into a replica of the Prada’s Flagship store in Milan, the Galleria Vittorio Emanuele II. Gift boxes in Prada’s saffiano leather, animated mannequins and an giant Advent calendar will be on display during the holidays.
Limited edition bags, accessories, ready-to-wear and shoes will be made available, as well as Christmas gift items, like candles, essences and advent calendars.