The Fendi bag bug invasion occurred last October in Osaka Hankyu. Watch the fun clip above from Fendi's facebook page on the behind the scenes before the event. The Fendi bag bug collection was pre-sold in Isetan Shinjuku and also Hankyu Umeda (from video).
Translation from above:
Behind-the-scenes world of the pre-release event of the holiday collection BAG BUGS that have been made over a period of two weeks at Isetan Shinjuku from September 25. Event is being held in Osaka Hankyu now. The 22nd (Tuesday), BAG BUGS who is waiting for you!