Early last year, Gucci has launched the DIY Service for the iconic Dionysus Bag. Customers can personalize the Dionysus Bag, for the Medium and Large sizes. A variety of embroidered patches like bees, butterflies, dragonflies and kingsnake are available. Hardware, trim and monogram initials in Swarovski crystals can also be added. The Dionysus Bamboo Top Handle Bag is also available for personalization, wherein you can choose from four kinds of leathers and 18 colors.
While in November 2016, the second phase has debuted which also now caters for ready-to-wear items which includes menswear, unisex jackets, mules, the Ace sneaker and Princetown shoes.
This service first opened in the brand’s flagship store in Milan on Via Montenapoleone. Now, it is also available in other Gucci Boutiques including Beverly Hills and Manhattan flagship stores and ION Orchard in Singapore.
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Photos from: Buro 24/7 and Gucci