On July 5, Fendi will be launching their pop-up shop in Soho on 122 Greene St. in NYC. The brand has released a preview video and it appears to be in a similar fashion to the London Pop-up shop at Harrods featuring arcade games and neon lights. The pop-up store will be featuring a number of Fendi's icons and will rotate themes each month until December 31! The first theme will be starring its multitude of Mini bag styles.
Watch the recent promo video to announce the upcoming event!