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As Fendi released the Fendi Vocabulary Collection for Fall/Winter 2017, the brand has tied up with multi-brand retailer Dover Street Market. Fendi pop-up stores has opened in London last June and in Tokyo which just ended this August. This coming September the venue will be in New York. It will be open from September 7 – 21, 2017. Exclusive pieces are made available for Dover Street Market. Aside from the words already included in the collection, DSM label and the name of the city are also embroidered in the merchandise, like shirts, scarves, wool hats and canvas totes. Each city has its own color, Pink for London, Grey for Tokyo and Blue for New York.