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Fendi recently opened their new store in New Bond street and it included a star studded invitation list. The opening of the store also coincided with the Fendi Peekaboo auction which the brand had collaborated with a number of celebrities to raise money for the Kids Company. Invitees included Naomi Campbell, Cara Delvingne, Lilly Allen and more. Fendi released a video to commemorate the evening and some recent uploads to their Instagram account showing the Limited Edition Peekaboo bag with British flag embroidered in the interior.